I am a marketing major and it is inspiring to see companies using cause marketing to advertise some of their products. Google uses the It Gets Better Project to advertise Google Chrome. I just wish every person feeling alone and desperate could hear these messages. Lil Jon didn't realize how many people loved him and how many people were devastated by his loss. If he did maybe he would still be with us.
It such a great thing that companies are socially responding to a raising concerns. Athletes, celebrities, politicians, and public figures are all making a statement for the It Gets Better Project. Obama even did a you tube video. These messages make a difference. I can not say I know the feeling of hatred and despair, but I do know the feeling of helplessness. These messages enforce empowerment and change. Something a helpless person needs. I hope this project is a forever lasting one and more and more people realize how power a message can be.
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